THURROCK YOUTH SOCIAL ACTION FUND
THE CHALLENGE
Date: 2026
Project type: Live brief, brand identity
Thurrock CVS is preparing to launch a new Youth Social Action Fund designed to support young people across Thurrock to lead positive change within their communities. The programme will invest in youth-led ideas, projects and campaigns that strengthen communities, improve wellbeing, increase participation and create opportunities for young people to influence the future of Thurrock.
They have set the challenge to design a visual identity for the fund that captures the energy, ambition and diversity of young people in Thurrock today.
This visual identity was launched on July 2nd 2026.
The visual identity was designed to feel youthful, energetic, and rooted in Thurrock’s local community. A vibrant green and purple colour palette creates a fresh and optimistic feel, moving away from a traditional corporate aesthetic. Hand-drawn typography adds personality and reinforces the fund’s community-driven character, while the logo’s background shape is inspired by the outline of Thurrock, celebrating the local identity at the heart of the project.
I produced these mockups to demonstrate how the logo could be used on merchandise.
