LOGO DEVELOPMENT
CULTURED COOKIE CO.
Date: 2025
Project type: Brand identity, packaging
THE CHALLENGE
Create a brand identity for a new food based company specialising in sourdough cookies. The aim of this company is to introduce cookies that are full of the traditional, indulgent ingredients along with the health benefits of sourdough, bringing their cookies into healthy and balanced diets.
'Cultured Cookie Co.' draws on the heritage of traditional sourdough baking. The name 'cultured' reflects both the historic fermentation process and a dedication to refined, artisanal quality. At its core, the brand prioritises exceptional ingredients, transparency, and customer satisfaction, offering cookies that are thoughtfully crafted with care.
The visual identity reinforces this concept. The colour palette is inspired by the warm, natural tones of a sourdough loaf, while the logo is derived from the simple form of a cookie, creating a cohesive and distinctive
brand aesthetic.
As well as the logo, I have delivered brand guidelines, merchandise, a website and photography to be used for social media promotion.
